Transforming a community of coupons seeker clients into Quality Ambassadors
The Active Cosmetics Division of the L'Oréal group is the world leader in dermocosmetics. Its ambition is to combine health and beauty with brands that are known and used by everyone throughout our lives: from La Roche Posay to Décleor, via Vichy, Ceravé and Skin Ceuticals. In Spain, the division succeeded in identifying its female customers and getting in direct contact with them by engaging them on a brand content site: Tu Piel y Tu. But the engagement mechanics have made them promophiles and the division is struggling to get them to create value.
User Generated Contents
Transform a community of promophile customers into brand ambassadors
and capitalize on the content generated by the Ambassadors to increase reach, awareness and sales in Spain.
Implementation of a fully gamified ambassador program using our Advocacy technology
Activation and loyalty of customers through a program that rewards their commitment through publications relating their beauty routine and highlighting the division's brand products.
4 steps to build an effective ambassador program
Understanding the different drivers of the client community:
financial, statutory, social, material, experiential...
Identification of the most effective activation levers:
those that activate the community AND enable the Active Cosmetics Division to achieve its business objectives
Activation, gamification, valorization
Performance management and monitoring
with our comprehensive tracking system to optimize and scale the program
A successful collaboration !
We worked with Teeps for 4 years on an Ambassador program where we had the chance to connect with our consumers and turn them into brand ambassadors. We experienced a 246% growth in the number of user generated content, consolidated consumer engagement and generated a lot of customer insights.
Native gamification within our Advocacy platform combined with a mission calendar and a CRM that guides ambassadors step by step has allowed us to maintain high activation rates throughout our partnership. We created a large library of user content that brands could reuse on their various marketing levers to increase business performance.
Our 3 tips
Understand and know your community
their drivers, triggers and what they value in us
Capitalize on gamification
and track all the actions of your ambassadors
Segment and animate
your ambassadors based on their engagement to maximize activation
You too have a project?
You want to know more? Contact our teams!