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Convert German pharmacists into Cosmétique Active prescribers

Cosmétique Active is part of L’Oréal and the worldwide leader in dermocosmetics. The division thrives to ally health and beauty with brands which are reknown and used by all of us at every age : from La Roche Posay to Sanoflore passing by Vichy, Ceravé et Skin Ceuticals. In Germany, Cosmétique Active products are sold in drugstores, hence the need to have pharmacists and dermoadvisors prescribing their products.

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Our results

11k

engaged pharmacists

+55%

activation rate

>30k

done e-learnings
OBJECTIF

Engage and activate German
pharmacists and dermoadvisors

on a modern and user-friendly platform which grant them access to elearnings helping them to better know the division’s products thus better sell them

 

SOLUTION

Launch of a brand new entirely gamified e-learning and advocacy program

thanks to our Advocacy technology which multiplied by 10 pharmacists brand activity compared to the previous tool they had.

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4 steps to transform a community into prescribers

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ÉTAPE 1
Understandings deep pharmacists needs
ÉTAPE 2
Providing them a brand new B2B and innovative gamified program which creates value in their professional daily life
ÉTAPE 3
Elearning & rewards activation
ÉTAPE 4
Monitoring B2B sales

An innovative collaboration!

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Anne-Kathrin Bedoy

ACD AUSTRIA & GERMANY

Digital & Communication Director

Anne-Kathrin Bedoy Avatar
We had multiple B2B sites for multiple brands and departments which made B2B customers log on different platforms. In order to create synergies and share efforts, we created a unique B2B portal with educational and downloadable contents. We launched a much more user-friendly and modern site for sessions that now last more than 5 minutes
Sonia Avatar
Sonia Zarowsky
TEEPS
Co-Founder
Our Advocacy solution significantly increased B2B activation strategies efficiency of the German Cosmétique Active division, especially thanks to the gamification and to our activation plug-ins offering a seamless user experience
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Our 3 tips

01.

Propose a seamless and playful experience

which creates concrete value in your customer's daily life, even for BtoB targets

02.

Identify which activation

plug-ins are really relevant for your business objectives : elearning, content creation, product recommendation, referral…

03.

VValue your community actions

to win their long-term loyalty

TIPS

You too have a project? 

You want to know more? Contact our teams!