Teeps - Bayard Case Study

Generate ROI by building a captive audience of parents

The Bayard Group is the 5th largest French press group. It is developing around 4 poles of activity which are the written press, the publishing of books, the digital and the audiovisual in various fields such as the youth, the seniors, the nature, the current events and the religious but not only! Some of the flagship titles that you probably know: La Croix, Pomme d'Api, Babar, J'aime lire, Notre Temps... The young target represents a strong development axis. But for that, we have to succeed in reaching those who subscribe to the magazine, i.e. parents and grandparents ;)

OBJECTIF

Create a profitable adhoc audience of parents

a highly coveted target that is therefore expensive to target through traditional channels. Identify new prescriptor targets such as grandparents, godparents, friends and relatives of the children.

SOLUTION

We have generated a strong commitment around the children's universe

through a strategy of non-branded content amplified via our Tribes technology to maximize the size of the target audience and reach a maximum number of profiles likely to buy children's magazines and subscriptions.

Catarina Ferreira

GROUPE BAYARD

Digital marketing manager

Teeps has helped us find new audiences and targets that generate ROI for several Bayard titles and editions. Their technology allows them to reach large volumes of qualified prospects on an ongoing basis

Renaud Dior
TEEPS
Account manager

After 12 months of collaboration, we continue thanks to Tribes to find new targets with an ever lower CPA by generating sales for various titles of the Bayard Group

Generate ROI by building a captive audience of parents

Our results

20%

average engagement rate

+12M

of cumulative Reach

-65%

CPA

OBJECTIF

Create a profitable adhoc audience of parents

SOLUTION

We have generated a strong commitment around the children's universe

4 steps to build a tailor-made media target

STEP 1

Design of the conversational mapping

STEP 2

Creation of a non-branded Facebook page

STEP 3

Analysis of the engagement data

STEP 4

Retargeting data with Teeps

A successful collaboration!

Teeps has helped us find new audiences and targets that generate ROI for several Bayard titles and editions. Their technology allows them to reach large volumes of qualified prospects on an ongoing basis

After 12 months of collaboration, we continue thanks to Tribes to find new targets with an ever lower CPA by generating sales for various titles of the Bayard Group

Our 3 tips

01.

Generate engagement

02.

Controlling your investment

03.

Pooling of investments

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