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Logo Sucralliance BC

Recruit two customer profiles with limited marketing resources compared to its competitors

Sucralliance is not a name known to the general public. However, the group brings together several famous French confectioners such as Dupont D'Isigny, one of the oldest French confectioners, famous for its soft caramels with good Norman milk that we all liked to melt on our tongues, as well as Verquin, which hides behind the acidulous candies with surprising tastes, the Têtes Brûlées.

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Our results

18%

average engagement
rate

4M

cumulated reach

2,1M

of interactions for Halloween
OBJECTIF

Reaching a qualified double target

of parent buyers and child prescribers and succeed in standing out from the competition during the most important time of the year for Sucralliance, but also one of the most commercially saturated: Halloween.

 

SOLUTION

Capture and federate within the same community

and therefore the same audience, parents and their children who are attracted to the world and values of Les Têtes Brûlées. We started our collaboration in the spring to ensure that we would be able to reach several million prospects at Halloween time and have a powerful strike force vis-à-vis competitors with budgets 5 to 10 times higher.

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4 steps to prepare for
a sales highlight

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Step 1
Unite your target beforehand

of the event and keep it engaged over time

Step 2
Understanding the drivers of engagement

of the different targets, parents and children, and segmentation according to engagement

Step 3
Retargeting of the different segments

on Halloween with affinity messages

Step 4
Maximize reach, interactions and reduce acquisition costs

A successful collaboration!

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Vincent Bruart

SUCRALLIANCE
Marketing &
Sales Director

Vincent Bruart - Sucralliance
Teeps helped us discover and understand our target buyers by identifying the right conversational clusters. This allowed us to optimize our targeting and the way we address our targets.
1516347110090 (1) 1-renaud
Renaud Dior
TEEPS
Account manager
We help Sucralliance to emerge at times when sales messages are traditionally saturated, by sending the right messages to the right people at the right time.
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Our 3 tips

01.

Pre-empt a communication territory

to gain an advantage over the competition

02.

Maîtriser son investissement

thanks to the construction of an ad hoc and committed target

03.

Know your customers

and put them at the heart of your strategy

TIPS

You too have a project ? 

You want to know more? Contact our teams!